Cancellation policy
Last updated: September 2026
LÖV Flowers subscriptions are designed to be flexible. This policy explains how recurring payments, changes, pauses and cancellations work.
1. How Your Subscription Works
When you start a LOV Flowers subscription, you choose the available delivery frequency shown at checkout, such as weekly, fortnightly or monthly.
Your subscription will continue automatically at your chosen frequency until you pause or cancel it.
Your upcoming payment and delivery information can be viewed and managed through your subscription account.
2. Recurring Payments
By starting a subscription, you authorise us to charge your selected payment method automatically for each scheduled subscription order.
We will send an automatic reminder before your next recurring payment is processed.
If your payment method needs updating, you can change your billing information through your subscription account.
If a recurring payment fails, our system may retry the payment. If payment cannot be collected after the permitted retries, the subscription may be cancelled automatically.
3. Pausing, Changing or Cancelling
You can manage your subscription through your account portal.
Depending on the options available for your subscription, you may be able to:
- pause or reactivate your subscription;
- change your delivery frequency;
- reschedule an upcoming payment or delivery; or
- cancel your subscription.
There is no cancellation fee.
To prevent an upcoming subscription order from being charged and prepared, any change or cancellation must be made before the relevant payment is processed.
If payment for the next order has already been processed, the change or cancellation will normally take effect from the following subscription cycle.
If you have any difficulty managing your subscription online, please contact us and we will be happy to help.
4. Changing Your Flowers
Some subscription details, such as the flower selection or quantity, may not be editable once the subscription has been created.
If you would like to change to a different subscription product or quantity and this option is not available through your account, you may need to cancel your existing subscription and create a new one.
Flowers are natural and seasonal products, so individual varieties, colours and availability may vary where this forms part of the subscription you selected.
5. Subscription Prices
The price shown when you start your subscription applies until we notify you of a change.
If we need to change the price of an ongoing subscription, we will notify you in advance before the new price is charged.
You may cancel your subscription before the new price takes effect if you do not wish to continue at the new price.
6. Delivery, Quality & Refunds
Subscription deliveries are subject to our Shipping Policy.
If your flowers arrive damaged or there is a quality issue, please follow our Refund & Returns Policy.
Cancelling a subscription stops future recurring orders but does not automatically cancel or refund an order that has already been paid for and entered preparation.
Nothing in this policy affects your statutory rights.
Need Help?
You can manage your subscription through your account portal.
If you need assistance, please contact us:
Email: contact@lovflowers.co.uk